This spot shows NBA star J.R. Smith mentally and physically preparing to make a dunk and, with his great strength and passion, manages to shatter the backboard.

Our team created a fully CG replacement for the close-up shot of J.R. breaking the backboard. From large chunks to fine dust, many different types of simulated glass shatter were hand-animated and composited together. A combination of this CG shatter and actual plastic made the veritable flood of glass pour down from the now-destroyed backboard.

The level of realism in this spot demonstrates Dreamspace’s visual effects and 3D animation capabilities, as well as our careful attention to detail–you won’t find any cut corners in our work, no matter the size or scope of the project.