- The Telly Awards
Health is happiness. Lahey Health is Boston’s premiere health care provider whose best interests lie in the happiness of its patients. Lahey Health leadership is first-class, providing personalized services for all patients, with the nation’s best teams and innovative treatments. Lahey Hospital & Medical Center partnered with Beverly Hospital and Addison Gilbert hospital to make a difference in healthcare services by specializing in surgeries and medical care that is right for individual patients.
Colors have a significant impact on brand identity systems, so together with HyperActive Content and Brand Union, GRAFX CO. delved into color design and psychology for this particular branding experience. Our first goal was to choose a simple set of colors to convey a statement about Lahey Health. We used three colors - green, white, and black - that reflect the history of the Massachusetts based healthcare brand. Throughout a series of commercials from live action, to fully 3D, we delivered Lahey Health’s mission to provide the best primary care for whom matters most… You!