The tools of the trade have changed, and the production process is evolving rapidly. However, at GRAFX, we believe that powerful storytelling still begins with human creativity.

We are excited to introduce the new GRAFX website—an online representation of our growth over the past few years and a guide for our future direction.

The Evolution of a Global Creative Studio

The pandemic served as a catalyst for us to rethink the traditional studio model. In 2021, we transitioned from our NYC physical studio to a more agile, remote-first creative model. This shift allowed us to reinvest in a better way to work, focusing on:

• Remote-First Creative Teams: Accessing the best talent regardless of geography.
• Global Production Crews: On-the-ground support for international campaigns.
• Cloud-Based Post-Production: Seamless collaboration in real-time.
• AI Pipelines & Generative Tools: Enhancing speed without sacrificing quality.

Today, GRAFX operates as a fully integrated creative studio with hubs in Austin, Istanbul, and India, delivering high-impact content for brands and streaming platforms worldwide.

Integrating AI Workflows into the Creative Process

We have made significant investments in AI workflows designed to support our creatives, not replace them. By automating technical bottlenecks, our team can dedicate more time to high-level strategy and stronger execution. This intersection of AI and storytelling allows us to deliver world-class creative at a scale previously impossible.

New Horizon: Launching the GRAFX Films & Series Division

We are thrilled to officially launch Films & Series, our new long-form division. GRAFX is no longer just about short-form content; we are now:

1. Delivering VFX for major streaming titles.
2. Developing original pitch-to-pilot IP.
3. Producing docuseries with integrated podcast and social-first content.

This division is led by Liam Kirtley, our Head of Production & Partner, while I continue to oversee day-to-day operations and the studio’s strategic direction. Together, we are building a studio built for the next generation of content.

Partner with GRAFX

The future lives at the intersection of technology and artistry. If you are building a project that deserves world-class creative and efficient production, we are ready to lead the way.

This project wasn’t just a music video; it was a viral phenomenon that resonated globally, proving that storytelling rooted in authenticity—and backed by technical excellence—is the ultimate formula for success.

Collaborating on a Viral Masterpiece

Working alongside Radical Media and acclaimed Director Dennis Liu, the GRAFX team helped bring a true story to life. This romantic campaign didn’t just sit on a shelf; it exploded across digital platforms, amassing over 11 million YouTube views in its initial run and currently surpassing 18 million.

The project’s impact was recognized by the industry’s highest honors, securing three Clio Awards. This recognition highlights our commitment to delivering world-class visuals that drive engagement and earn critical acclaim.

The Role of Award-Winning Creative Production in Storytelling

A project of this scale requires a seamless blend of documentary-style filmmaking and polished post-production. While Micah Scarpelli of Uppercut NYC provided the highly skilled editing that drove the narrative, GRAFX focused on the visual “connective tissue” that unified the campaign.

Our specific contributions included:

• Custom Animated Graphic Assets: Enhancing the “docu-style” feel with modern visual elements.
• Theatrical Poster Design: Creating the iconic imagery used to promote the film across social and traditional media.
• Integrated Visual Effects: Ensuring every frame reflected the premium quality associated with the Justin Timberlake brand.

Why Technical Precision and Human Storytelling Matter

At GRAFX, we believe that award-winning creative production is about more than just expensive tools; it’s about the “human factor.” The “Not A Bad Thing” campaign worked because it was infused with love and a real human story. Our task was to use technology to amplify that emotion, not distract from it.

By building custom workflows for graphic integration, we allowed the filmmakers to focus on the story while we handled the visual complexities. This collaborative approach is what defines a GRAFX project.

Project Highlights at a Glance:

1. 3 Clio Awards: Excellence in music video and creative direction.
2. 18 Million+ Views: Massive global reach and viral engagement.
3. Global Collaboration: Seamless execution between Radical Media, Uppercut NYC, and GRAFX.
4. Multi-Platform Assets: From YouTube-optimized animation to high-fidelity posters.

Build Your Next Award-Winning Campaign with GRAFX

Whether you are producing a global music video or a high-impact brand campaign, your project deserves a team that understands how to scale creativity. We bridge the gap between human artistry and cutting-edge production.

Partner with GRAFX for Your Next Production

Currently, Share? is making waves across major platforms, holding a coveted spot in the Top 10 on Apple TV Charts and captivating audiences on Amazon Prime Video.

A Masterclass in Visual Storytelling and Technical Talent

The success of Share? is a testament to the power of collaboration between bold directors and agile creative teams. We want to personally acknowledge Liam Kirtley, our Head of Production and VFX Director, whose unstoppable talent was the driving force behind the film’s visual language.

In the realm of VFX for independent film productions, the challenge is always to deliver world-class visuals that feel integrated and essential to the narrative. Liam’s leadership ensured that every frame served the film’s claustrophobic, thought-provoking atmosphere without overshadowing the performance.

The Role of GRAFX in High-Impact VFX

Our work on Share? involved a specialized pipeline designed for independent filmmaking, including:

• Digital Environment Integration: Creating seamless visual cues within the film’s unique setting.
• Psychological Visual Effects: Using subtle VFX to enhance the story’s tension and social commentary.
• Agile Post-Production Workflows: Ensuring high-fidelity results that meet the rigorous standards of Apple TV and Amazon Prime.

More Than Entertainment: Storytelling with a Social Mission

Beyond its technical achievements, Share? serves a higher purpose. The film is actively partnering with various NGOs to raise critical awareness about digital and social media addiction.

At GRAFX, we believe that the future of content lies at the intersection of technology and social responsibility. Being part of a “masterpiece” that encourages viewers to question their relationship with the digital world aligns perfectly with our studio’s mission to support meaningful storytelling.

Where to Watch “Share?” Today

If you haven’t experienced this thought-provoking thriller yet, you can find it on the following platforms:

Amazon Prime Video: Available for streaming worldwide.

Scale Your Next Independent Project with GRAFX

Whether you are developing a social-impact documentary or a high-concept sci-fi thriller, GRAFX provides the technical muscle and creative vision to get you to the top of the charts. We specialize in VFX for independent film productions that demand world-class quality on an agile scale.

Contact Our VFX Team to Discuss Your Feature Film