MAC Cosmetics (Make-Up Art Cosmetics) is one of the world’s leading beauty brands, renowned for its bold creativity, professional-quality products, and inclusive ethos. Since its founding in 1984, MAC has become a global powerhouse in the cosmetics industry, consistently innovating across product lines, pop culture partnerships, and trendsetting campaigns.
GRAFX Co. has had the opportunity to collaborate with MAC across a variety of branded content initiatives, commercial spots, and animated product launches. Our work spans numerous high-profile product lines and regions.
Project
MAC Commercial Spots
Client
MAC Cosmetics
Our Role
3D animation, Motion Graphics
Please scroll down to see all of our MAC Animation Projects
Stay Fresh All Day…and All Night…
MAC Fix+ Stay Over
This vibrant commercial spot for MAC Cosmetics spotlights the Fix+ Stay Over setting spray, bringing high-energy motion design and bold beauty visuals together to highlight the product’s 16-hour staying power. Through dynamic transitions, stylized CG effects, and premium product cinematography, the video captures the essence of a makeup essential built for long days and longer nights, reinforcing MAC’s commitment to performance, confidence, and self-expression that lasts.
Bloom Boldly
MAC Black Cherry Collection
This visually rich animation for MAC Cosmetics’ Black Cherry Collection brings the campaign’s moody elegance and floral inspiration to life through flowing motion, stylized textures, and luxurious color palettes. Designed to capture the drama and allure of the limited-edition line, the spot combines soft, ethereal elements with bold product reveals, celebrating individuality and seasonal beauty with a cinematic edge that reflects MAC’s signature style.
Go Beyond Limits
MAC Magic Extension Mascara
This high-impact commercial for MAC’s Magic Extension Mascara brings the product’s bold promise, lash extensions in a bottle, to life through sleek animation and high-energy visuals. With close-up product reveals, textured effects, and dynamic transitions, the spot emphasizes volume, length, and drama, perfectly aligning with MAC’s fearless aesthetic. Designed for digital and broadcast, the piece delivers a visually charged message that amplifies the product’s performance and the confidence it inspires.
Feel Like a Super Star
MAC Super Star Kits
This festive, fast-paced spot for MAC’s Super Star Kits showcases the brand’s holiday-ready product bundles with a playful, celebratory energy. Featuring shimmering animations, bold typography, and sleek product highlights, the video positions the kits as the perfect glam gift, whether for yourself or someone else. With a tone that’s both luxe and lighthearted, the piece captures the spirit of the season while staying true to MAC’s trend-forward identity.
Perfect Your Base
MAC Studio Fix
This sleek, confidence-driven spot for MAC’s Studio Fix line highlights the product’s iconic formula and all-day performance. Through crisp cinematography, fluid motion design, and bold product close-ups, the video emphasizes Studio Fix’s ability to deliver flawless coverage and professional-grade finish. The spot reinforces MAC’s legacy of artistry and innovation, positioning Studio Fix as the go-to foundation for anyone seeking lasting power and a polished look, on camera or off.
Celebrate Homegrown Icons
MAC Canada Originals
This series of animated and live-action spots for MAC Canada Originals puts a national spotlight on cult-favorite products beloved by Canadian fans. Each video, like this feature on Studio Fix Fluid, blends sleek product cinematography with bold, branded motion design to highlight why these picks have earned their “OG” status. With a tone that’s confident, contemporary, and unmistakably Canadian, the campaign honors MAC’s roots while reinforcing its continued leadership in professional-grade beauty.
Across these projects, our team has delivered everything from product-focused CG animation and commercials to event visuals and multi-platform social content, all carefully crafted to maintain brand integrity while pushing creative boundaries.
Our animations and visual storytelling have helped MAC elevate product launches, support regional activations, and captivate global audiences.