With the explosion of sneaker culture, Adidas set out to reignite interest in one of its most iconic silhouettes, the Superstar. Rather than simply re-release a classic, Adidas approached the moment with strategy and purpose, identifying industry-wide missteps and crafting a long-term plan to reshape how drops were anticipated, experienced, and remembered.
Project
Superstar Revival
Client
Adidas / Sid Lee
Our Role
Post-Production, Visual Effects, 3D Animation
In partnership with Sid Lee, GRAFX Co. helped bring this vision to life. We created a video that captured the scale, creativity, and results of Adidas’ year-long rebranding campaign. Combining bold visuals, campaign footage, and motion graphics, the video walked viewers through a revitalized approach to product storytelling, one centered on community, creativity, and culture.
