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2011
USA
Character Brandworks aims to identify the ‘face’ of brands
Client: USA – Concept: Character Brandworks
The Character Network to Brandwork
A less project-specific video this time around, focusing more on the overall advertising possibilities afforded by a partnership with the USA network. Leveraging not only their network tv channels but their online and social networks, the USA can push potential products in front of millions of subscribers and get communities buzzing.