Mountain Dew
Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman.
Client: Mountain Dew – Agency: Smoke & Mirrors – Concept: Halo 4
Halo 4 TV Commercial
As part of a cross-promotional marketing campaign featuring Halo 4 and Mountain Dew, GRAFX CO.’ C. Sean Yuksel was approached to do the post-production and design assets for the commercial to introduce consumers to the event. By purchasing specially marked bottles of Mountain Dew, players could earn double experience points for their online avatars.
Earn Double XP
Taking the form of an instructional video, a soldier identifying as your online avatar explains how the promotion works while going through an increasingly ridiculous training regime. By utilizing the idea that the Halo universe is a real, interactive world, we end the piece with the soldier conversing with a real-life human, bringing a short, fun commercial to a satisfying close.