Pfizer, one of the world’s largest pharmaceutical companies and a key innovator in global healthcare, launched the Better Health Portal to help users access trusted health resources with ease. To support this rollout, Fantasy Interactive brought in GRAFX Co. to develop a clear, accessible onboarding video that would simplify the portal’s user experience and ensure strong first-time user engagement.
Project
Pfizer – Better Health Portal FTUI
Client
Fantasy Interactive
Our Role
Post-Production, Animation
We provided full audio mixing, motion design, and animation, pairing a guided voiceover with a calming music track to walk new users through the portal’s features. Our team designed the visual flow to highlight key functionalities, without overwhelming the viewer, making it easy for users to navigate, understand, and trust the platform from the very first interaction.
With deep experience in FTUE (First-Time User Experience) design, GRAFX Co. specializes in creating intuitive, visually engaging walkthroughs that reduce cognitive load and improve user retention. Our work for Pfizer’s Better Health Portal is a prime example of how thoughtful animation and sound design can support digital health adoption at scale.
