The Center for Discovery, based in up-state New York, is a national specialty center providing more than 60 years of service to children and adults with severe disabilities, medical frailties and Autism Spectrum Disorders. GRAFX was approached to create a commercial spot to help raise awareness of the Center and aid in a major funding drive after a complete rebranding campaign.
Partnered with agency Brand Union, GRAFX was in charge of the entire production process from on-site camera work, to post-production, editing, color correction and a full motion graphics package. Additionally, original music was commissioned specifically for the piece, so as to best compliment the message and tone of the final spot. Filmed on location in upstate New York, it was GRAFX’s mission to capture the best of the Center without causing disruption to the lives and routines of the many residents.
We are proud to have been a part of this project, encouraging people to engage in the Center’s educational, health, and residential services, supporting its great work in pushing the boundaries of care, now and in the future to come.