Tasked with creating moving idents for Facebook’s annual awards, Grafx utilized a mix of live action elements and cg to bring life to the desk of an archetypal creative. Intended as a backdrop to those presenting the awards, subtle was the word of the day, so with a full studio and lighting rig we set about creating the perfect ‘lived-in’ work space.

In partnership with agency Sid Lee / Jimmy Lee, these short pieces were filmed on set in a loft in mid-town Manhattan, edited, animated, and composited in the GRAFX CO. studio.