Greystone, a leader in commercial mortgage lending and property development, approached agency Fantasy Interactive to help them create an in-house app to streamline the lending process for commercial property, and FI called Grafx.
Tasked with creating a fun, easy to understand video to introduce the app to employees, Grafx went about creating a “day-in-the-life” of a small, typical project and the ease their app brings to the entire process, using a mix of footage, graphic overlays and screen replacements.
Based around the idea of a Greystone employee and one of his clients, the video intends to show how simple and streamlined the process of approving financing has become. From checking the status of the project, communicating directly with all involved parties and then confirmation after everything has been approved, the Greystone app facilitates it all.
