• GRAFX CO. MAC COSMETICS

Generating Global Media Content By The Masses

With over half a billion consumers a year, Estée Lauder reigns as one of the world’s leading manufacturers of beauty products. Recognized internationally as the embodiment of prestige beauty, the company holds a diverse brand portfolio with products selling in over 150 countries.

MAC Cosmetics holds the title as one of the most successful brands under the Estée Lauder conglomerate with trendsetting products and vibrant marketing campaigns. In order to execute MAC’s mega international campaigns the company approached GRAFX CO. to repurpose and generate all Global Media Content on a quarterly basis.

Process

Since 2013, GRAFX CO. has worked as an in-house partner of the MAC creative team by repurposing campaign content by the hundreds. Following their creative lead, our job is to incarnate the eclectic, creative style of the MAC brand and create new OOH campaign content for global distribution.

MAC provides us with the goods, and we provide the versioning. We take the campaign media, and produce hundreds of different redesigned, repurposed versions to fit media buy all over the globe in multiple languages.

Result

From Dubai to Japan, and South Africa to London, our team delivers the goods fast. This fully integrated collaboration has allowed us to build promising long-term relationship with MAC, resting on the premise of speed, affordability, and execution quality.

  • Client

    • Client : Estee Lauder
    • Company : M.A.C Cosmetics
    • E.D. Creative Services : Tom Alpers
    • E.D. Senior Digital Design : Suzan Ting
    • Associate Director : Nesli Kaplan
    • Senior Designer : Jordan Hadley
  • Agency

    • Company : GRAFX CO.
    • Owner / Creative Dir. : C. Sean Yuksel
    • Producer : Irene Theo
  • Post-Production

    • Creative Dir. : C. Sean Yuksel
    • Producer : Irene Theo
    • Animation Lead : Liam Kirtley
    • Animation Team : Contact for credits
  • Digital & Experience Design

    • Creative Dir. : C. Sean Yuksel
    • Producer : Irene Theo
    • Animation Lead : Liam Kirtley
    • Animation Team : Contact for credits
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