As part of a cross-promotional marketing campaign featuring Halo 4 and Mountain Dew, GRAFX CO.' C. Sean Yuksel was approached to do the post-production and design assets for
the commercial to introduce consumers to the event. By purchasing specially marked bottles of Mountain Dew, players could earn double experience points for their online avatars.
Taking the form of an instructional video, a soldier identifying as your online avatar explains how the promotion works while going through an increasingly ridiculous training regime.
By utilizing the idea that the Halo universe is a real, interactive world, we end the piece with the soldier conversing with a real-life human, bringing a short, fun commercial to a satisfying close.