As one of the most iconic brands within the Estée Lauder Companies, MAC Cosmetics is known for its vibrant, trendsetting campaigns and bold creative voice. With a presence in over 150 countries and more than half a billion global consumers annually, MAC requires precision, scale, and speed to execute its international out-of-home (OOH) campaigns across diverse markets.
Project
MAC OOH
Client
MAC Cosmetics
Our Role
3D animation, Motion Graphics
Since 2013, GRAFX Co. has served as a trusted global production partner for MAC, working directly with their in-house creative team to repurpose, redesign, and localize OOH campaign content for worldwide distribution. Each quarter, we generated hundreds of custom campaign assets to support international media buys, tailoring content to regional specs, formats, and languages while maintaining the integrity of the MAC brand.
Whether adapting motion and static content for billboards in Dubai, retail displays in London, or digital out-of-home formats in Tokyo and Johannesburg, our team ensures rapid versioning and global consistency. From sizing and formatting to typography swaps, multilingual rollout, and compliance checks, we deliver high-volume, high-velocity creative production with uncompromising attention to quality.