For the launch of Kenneth Cole’s smart watch collection, the brand turned to GRAFX Co. to create a commercial that would live across multiple platforms, including digital signage in taxis, online campaigns, and department store displays. Titled “Be Smart With Your Time,” the spot blends sleek product cinematography with dynamic VFX, capturing the intersection of fashion and functionality that defines the Kenneth Cole brand.
Project
Kenneth Cole Connect Smart Watches
Client
Kenneth Cole
Our Role
Production, Post-Production, Visual Effects
GRAFX Co. was involved throughout the entire production pipeline, from live-action shoot to editorial, motion graphics, and finishing, crafting a piece designed for flexibility across high-traffic retail environments and digital placements. The result is a clean, modern campaign asset that highlights the smart watch’s features while reinforcing Kenneth Cole’s brand identity: smart, stylish, and always on time.
