GRAFX CO. creates MOA and MOD animations, product visualization, and training video assets built for regulated review cycles. We plan around MLR workflows, ISI protocols, and claims-sensitive language so teams can move forward with confidence.
Our medical animation studio specializes in creating high-quality visuals that enhance understanding of complex medical concepts.
In the ever-evolving landscape of healthcare, visual communication plays a pivotal role in conveying complex information effectively. Our medical animation studio specializes in creating high-quality visuals that enhance understanding of complex medical concepts. For instance, we create animations that illustrate intricate biological processes, making them accessible not only to healthcare professionals but also to patients and the general public.
What we produce
We produce premium medical and scientific content for healthcare startups, established brands, and pharma agencies supporting medical clients.
Additionally, our medical animation studio is dedicated to crafting informative content for diverse audiences. For example, our MOA animations not only depict the mechanism of action of new drugs but also provide contextual information that helps viewers understand the significance of these treatments. This is especially important in oncology, where understanding treatment pathways can greatly influence patient decisions.
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- MOA animations (oncology emphasis): Mechanism of Action storytelling designed for scientific accuracy and clear communication
- MOD animations: Mechanism of Disease narratives that support education and context
- Product visualization films and demos: Clear product representation for launch, web, and stakeholder presentations
- Sales enablement and physician training videos: Assets designed for commercial teams and HCP-facing environments
Furthermore, we recognize the importance of visual storytelling in sales enablement. Our training videos are designed to empower commercial teams with the knowledge they need to communicate effectively with healthcare providers. By using animated content, we help teams convey key messages and product benefits in a manner that resonates with their audience.
- Conference, investor, and web explainer variations: Modular outputs tailored for decks, booths, websites, and internal presentations
Creative Innovation. Global Execution.
Headquartered in Manhattan, New York, and Austin, Texas, GRAFX operates a world-class, remote-first production network with specialized hubs in Istanbul and India. This allows us to provide “Follow-the-Sun” Post-Production, Visual Effects execution, 2D/3D animation, and motion design, ensuring your project never stops moving.
Our global production network enables us to execute projects with unparalleled efficiency in the industry. By using our remote-first approach, we can tap into talent from around the world, ensuring that every animation meets the highest quality standards. This also enables us to offer a diverse range of styles and techniques that cater to our clients’ specific needs.
Compliance-ready process
Compliance is not a checkpoint at the end. It is how we structure the work from day one.
A compliance-ready process is vital in the pharmaceutical industry, and we pride ourselves on our MLR-friendly workflow. This means that from the initial concept to the final delivery, every step is meticulously planned to ensure adherence to regulatory requirements. For instance, our review rounds incorporate feedback from multiple stakeholders, allowing us to refine our content based on real-world insights and expertise.
MLR-friendly workflow
- Review rounds planned into the schedule with clear decision points
- Claims tracking and change logs aligned to stakeholder feedback
- Reference discipline to support scientific statements and sensitive language
Script development with careful language
Our commitment to compliance extends to our script development process, where we focus on crafting language that is both precise and accessible. By incorporating medical terminology aligned with industry standards, we ensure our animations provide value to both healthcare professionals and patients.
- Language planned around indication, labeling, and safety requirements
- Fair balance considerations are built into the structure and pacing, where applicable
- Clear separation of on-label content vs off-label risk areas through review gating
Version control and audit trail mindset
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- Version naming conventions for review clarity
- Master file management for final delivery and re-use
- Audit-friendly organization for regulated teams and agencies
Moreover, our audit-friendly organization system helps streamline the review process for regulated teams. We maintain a clear version control system that enables easy tracking of changes, ensuring all stakeholders can quickly access the most up-to-date materials.
Accessibility and localization readiness
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- Captions and transcripts available when required
- Localization-ready builds for multi-market rollouts when needed
Accessibility is another cornerstone of our production philosophy. By providing captions and transcripts for our videos, we aim to make our content available to a wider audience, including individuals with hearing impairments. Additionally, our localization-ready builds ensure our animations can be adapted to different markets while taking cultural nuances into account.
Compliance-ready process
Let’s create breakthrough content.
Partner with us for film, post, and AI-powered production solutions.
As we look to the future, we continue to innovate by integrating AI-powered solutions into our production processes. This technology allows us to streamline workflows and enhance the quality of our animations, ultimately resulting in more impactful storytelling. Our goal is to partner with clients who are ready to embrace this evolution in content creation.
Partnering with us means gaining access to a wealth of expertise in medical animation. Our team is passionate about creating breakthrough content that not only meets the needs of our clients but also contributes to the advancement of healthcare communication. We invite you to explore the possibilities with our medical animation studio and discover how we can elevate your projects.
