To celebrate the launch of the BMW X6 in 2008, a luxury Sports Activity Coupe blending performance with design, GRAFX Co. was commissioned to create immersive content for a portable viZoo holographic installation. This experiential marketing piece traveled globally, delivering an unforgettable brand experience.
Project
X6 Launch Animation
Client
BMW
Our Role
Style Frame Design, 2D & 3D Animation
Our team developed a dynamic series of animated vignettes that took viewers on a visual journey through BMW’s iconic heritage. From its origins in aviation and the engineering of early 1930s automobiles, to the bold aesthetic shifts of the ’60s, ’70s, and ’80s, each decade was brought to life with vivid visuals and stylized motion graphics. These animations paid homage to BMW’s design legacy while connecting it to the future-forward innovation of the new X6.