GRAFX Co. partnered with Caterpillar Inc. to produce a fully 3D-animated brand video showcasing the performance, precision, and power behind Cat’s iconic machinery. Designed to highlight the duality of Caterpillar’s on-highway trucks, both their rugged durability and advanced engineering, the spot brings to life the brand’s legacy of reliability with a modern, cinematic edge.
Project
3D Brand Spot
Client
Caterpillar
Our Role
Style Frame Design, 2D & 3D Animation
Leveraging high-end animation and motion design, the video walks viewers through Cat’s NOx Reduction System and innovative air management, emphasizing key selling points such as lower combustion and enhanced reliability. From turbocharger systems to full-body vehicle renders, every component was modeled and animated with technical accuracy to resonate with engineers, fleet managers, and heavy machinery buyers.
Set against a high-tech, visually dynamic backdrop, the spot reinforces Caterpillar’s position as a global industry leader in construction equipment and heavy-duty transport. It was created as a visual centerpiece for trade shows, digital campaigns, and dealer networks, conveying brand power, product innovation, and the unstoppable momentum of Cat’s global presence.