Designing Time

We were tapped to creatively direct and design multiple sections of the high-energy hip-hop karaoke video game Def Jam Rapstar, developed by 4MM Games. Working closely with the development team, GRAFX Co. brought bold, dynamic visuals and intuitive UX to life across a variety of game states.

Our work included Main Menu Design, Party Mode, In-Game Interface, Summary Mode, and Environment Design. Drawing from hip-hop culture and performance aesthetics, the style frames combined explosive lighting effects, performance-based UI dynamics, and high-impact motion elements to match the game’s pace and energy. From scoreboards and selection menus to stage environments and real-time overlays, every element was designed to amplify the player’s experience and keep the rhythm front and center.

Project

Def Jam Rapstar

Client

4MM Games

Our Role

Style Frame Design

Main Menu
Party Mode
Summary Mode
Environment Design