In 2019, luxury fashion house Dolce&Gabbana took over New York City with a multi-day couture showcase featuring exclusive events at some of the city’s most iconic venues, including the MET, their Soho boutique on Mercer Street, and a star-studded afterparty at the Boom Boom Room in the Standard Hotel. GRAFX Co., was brought in to capture the entire experience and transform it into a series of fast-paced, social-first videos designed to reflect the energy and prestige of the D&G brand.
Project
Alta Moda
Client
Dolce & Gabbana
Our Role
Productio, Post-Production, Motion-Graphics
High-Fashion, High-Speed Production
Led by Executive Producer Simona Della Porta, our on-the-ground team handled production across multiple locations with tight turnarounds. From fashion show floor coverage to behind-the-scenes glamour and sweeping crowd shots, our crew captured the essence of Dolce&Gabbana’s extravagant events. Content was rapidly edited into short-form videos optimized for social sharing, balancing cinematic quality with the digestibility required for Instagram, and digital press rollouts.
Boom Boom Room
Mercer Street Store
Retail Storytelling Through Video
We also produced a series of films documenting the overnight transformations of Dolce&Gabbana’s flagship retail spaces on Fifth Avenue and Madison Avenue. These stunning window redesigns marked a seasonal shift from winter to spring, and our footage captured the full evolution, from prep and install to reveal. Each video spotlighted the brand’s craftsmanship and aesthetic vision while reinforcing its position as a dominant force in luxury fashion retail.
5th Avenue, NY
Madison Avenue, NY
D&G Windows
Extended Reality & Digital Innovation
Looking to the future, GRAFX Co. began development of experimental AR and gamified social media concepts for the fashion brand. Working closely with Domenico Dolce and Stefano Gabbana, we created stylized 3D character models based on their real-life mascots, rigged for full animation and approved by the designers themselves. These characters were integrated into AR prototypes placed in real-world environments using Unreal Engine.
