Ecovative is a biotechnology company revolutionizing material science through the power of mycelium, the root structure of mushrooms. Their breakthrough innovations are helping replace plastics, leathers, foams, and animal-based materials with fully grown, regenerative alternatives that are scalable, compostable, and ecologically sound.
To introduce their platform to the world, Ecovative partnered with GRAFX Co. to develop a brand film that could clearly and compellingly convey their mission, their process, and the wide-ranging potential of mycelium as a sustainable Super Material.
Project
Ecovative Brand Film
Client
Ecovative
Our Role
3D Animation
A Super Material for a Regenerative Future
The creative direction emphasized visual clarity, scalability, and inspiration, introducing viewers to the scientific potential of Ecovative’s mycelium materials while anchoring the message in real-world applications across sectors like fashion, packaging, and food systems.
