When renowned TV host and women’s empowerment advocate Eglantina Zingg launched her global interview series #EglaAndFriends, she turned to GRAFX Co. to build the visual identity and content infrastructure from the ground up.
Project
#EGLAANDFRIENDS
Client
Eglantina Zingg
Our Role
Motion Graphics
Broadcast live twice a week via Instagram Live—with full interviews later shared on YouTube—the series featured powerful conversations with thought leaders across industries, cultures, and continents. Our team developed a comprehensive graphics package to support every stage of the content pipeline: promos, guest announcements, weekly highlights, lower thirds, main title cards, and branded visual elements for full-length interviews.
To ensure the series could scale with consistency and flexibility, we also created a suite of custom .mogrt (Motion Graphics Template) files, allowing other editors and social media teams to easily integrate our work into their own editing environments. This modular approach enabled faster turnaround times and seamless brand alignment across platforms.
Beyond creative development, we helped manage and analyze online performance—tracking metrics to optimize content deployment and engagement. During April 2020 alone, the campaign achieved over 2.42 million impressions on Instagram, signaling strong global resonance for Zingg’s message and content strategy.
