In collaboration with creative agency Sid Lee/Jimmy Lee, GRAFX Co. was commissioned to develop a series of moving ident spots for the annual Facebook Awards, a celebration of standout creativity across the platform’s global network.
Project
Facebook Awards
Client
Facebook / Sid Lee / Jimmy Lee
Our Role
Production, Post-Production, Visual Effects
Our team designed and executed cinematic, subtly animated backdrops that captured the essence of the modern creative workspace. Shot on set in Manhattan, New York, with a full studio and lighting rig, we used a blend of live-action set production and CG enhancement to bring to life the desk of an archetypal creative professional.
