GRAFX Co. was tapped by HBO to create a series of stylish motion graphics for Sex and the City, supporting on-channel promotional efforts during the show’s celebrated run. The series, known for its wit, fashion, and bold take on modern relationships, follows columnist Carrie Bradshaw and her close-knit group of friends as they navigate love and life in Manhattan.
Project
HBO On-Channel Promo Graphics
Client
HBO
Our Role
Style Frame Design
To complement the show’s iconic aesthetic, our team developed a suite of sophisticated graphic treatments that reflected its glamour, energy, and emotional nuance. These visuals embraced the feminine yet edgy tone of the series, using elegant typography, bold color palettes, and playful transitions to capture the essence of New York’s most fashionable foursome.