In partnership with agency Smoke & Mirrors, GRAFX Co. developed a visually elegant commercial for Kmart introducing Jaclyn Smith’s signature clothing line. Designed as a seamless blend of simplicity and sophistication, the spot presents a tabletop scattered with photographs, each image brought to life with embedded live-action video.
Project
Kmart – Jaclyn Smith Clothing
Client
Smoke & Mirrors
Our Role
Post-Production, 3D & 2D Animation
The creative direction embraced minimalism: a neutral, uncluttered environment where each photo acts as a window into the collection. This format allows the clothing to take center stage while evoking a sense of personal storytelling. The gentle camera moves and crisp overlays kept the visuals grounded in style, while still feeling warm and accessible.
