As part of a major cross-promotional campaign between Mountain Dew and Halo 4, agency Smoke & Mirrors partnered with GRAFX Co. to deliver post-production and motion design for a high-energy commercial bridging the gaming and beverage worlds.
Project
Mountain Dew x Halo Crossover
Client
Smoke & Mirrors
Our Role
Post-Production, 3D Animation
Structured as a tongue-in-cheek instructional training video, the spot features a Halo soldier, representing the viewer’s online avatar, explaining how the promotion works while undergoing an increasingly absurd series of drills. Designed to blur the lines between the digital and real worlds, the video concludes with a clever twist: a direct interaction between the in-game character and a real-life consumer.
GRAFX Co. helped bring this dynamic piece to life, balancing humor, branding, and franchise fidelity to engage both gamers and Mountain Dew fans alike.