As part of the Ripple Effect initiative, a collaboration between Nestlé Pure Life and Afterschool All Stars, GRAFX Co. partnered with Perception and Globe Health to produce a short-form educational video designed to raise awareness around the importance of hydration in children.
Project
Nestle Ripple Effect
Client
Nestlé / Perception
Our Role
3D/2D Animation
With 3D animation and hand-drawn 2D elements, the spot delivers key health statistics and actionable insights in a format that’s visually engaging and easy to understand. With children’s water needs being significantly higher than adults’, and their active lifestyles often leading to dehydration, the campaign spot emphasizes both the science of hydration and the urgency of the issue in a way that resonates with both kids and caregivers.
GRAFX Co. handled design and animation, crafting a vibrant and informative asset used across digital and educational platforms to promote healthier habits through the power of visual communication.