GRAFX Co. partnered with VH1 to create a soulful, visually rich motion piece for the network’s Classic ID series, featuring legendary blues musician B.B. King. Blending edited live-action footage, textural collage techniques, and dynamic motion design, our team crafted a spot that captures the grit, depth, and emotional resonance synonymous with King’s music and legacy.
Project
VH1 Classic ID
Client
VH1
Our Role
2D Animation
To bring the narrative to life, we animated B.B. King’s interview responses and layered them with stylized visuals, distressed textures, and rhythmic editing. This combination of graphic storytelling and live performance elements creates an atmospheric, multidimensional tribute that mirrors both the artistry and the authenticity of the blues.