Located in upstate New York, The Center for Discovery is a nationally recognized specialty center providing over 60 years of care to children and adults with complex disabilities, medical fragility, and Autism Spectrum Disorder. As part of a larger rebranding effort led by SuperUnion, the Center launched a powerful awareness and fundraising initiative aimed at expanding its reach and resources.
Project
Center for Discovery
Client
Superunion
Our Role
Production, Post-Production, 2D & 3D Animation
GRAFX Co. was brought on to produce a flagship commercial spot that would serve as the emotional and visual cornerstone of the campaign. In close partnership with SuperUnion, our team managed the entire production process, from on-location filming and cinematography, to editing, color correction, sound design, and the development of a fully custom motion graphics package. To further elevate the storytelling, we commissioned original music that underscored the humanity and hope at the heart of the Center’s mission.
Filmed on-site in the rural landscape of upstate New York, the production required thoughtful planning to ensure minimal disruption to the Center’s residents and day-to-day operations. With sensitivity, respect, and a documentary-style approach, we were able to authentically capture the spirit of the Center and the profound impact of its work.
