To unveil the Gel Couture range, Essie Cosmetics partnered with GRAFX Co. and agency TAG Creative to produce a high-fashion, visually striking commercial that celebrates the brand’s signature blend of style and innovation.
Project
Essie – Gel Couture Launch
Client
Essie
Our Role
Post-Production
This features cinematic close-ups, expert lighting, and stylized choreography, drawing visual parallels between the twisting architecture of the Gel Couture bottle and the poses of carefully styled models. The result is a sleek, glamorous showcase that positions Gel Couture as both a beauty essential and a fashion-forward statement.
Created for use across broadcast, social media, and in-store displays, the campaign reinforces Essie’s identity as a leader in trend-driven nail care, combining luxury aesthetics with accessible beauty.
