When Türkiye’s largest beauty and personal care retailer, Gratis, needed to transform its annual end-of-year celebration into a fully virtual experience during the COVID-19 pandemic, they turned to GRAFX to bring the event to life with cinematic production and immersive motion graphics.
With hundreds of stores nationwide and a workforce spread across Türkiye, Gratis traditionally gathers employees in person to celebrate company milestones, highlight branch achievements, and honor standout team members. But in 2021, safety restrictions made a physical event impossible, so the company embraced innovation.
Project
Gratis’ Annual Internal Awards Ceremony
Client
Gratis
Our Role
Virtual Production, 2D & 3D Animation, VFX
GRAFX stepped in to design, animate, and produce the entire visual world of the show, building a cohesive digital environment that could only exist in a virtual format. Our team crafted a rich suite of 3D graphics, branded motion design, and real-time tracked environments, enabling a broadcast-quality experience that blended live presentation with dynamic virtual elements. From animated trees and atmospheric transitions to custom typography and branded visual motifs, we created a full “Gratis World” that set the aesthetic tone of the event.
Working alongside a lean production crew of just 30 people, the project came together in an extraordinary 45-day timeline. The event itself streamed live to over 1,050 employees, delivering annual reports, entertainment, and the signature “Gratis Stars of 2020” employee awards. In a standout moment of logistical creativity, the winners even received their awards hand-delivered to their homes in real time, making the virtual experience feel surprisingly personal.
