To support the rollout of HBO’s digital streaming platform, HBO GO, agency Perception brought GRAFX Co. onboard to help visualize the user journey in a way that was both engaging and intuitive. Our team was tasked with creating an introductory video that clearly communicated the platform’s robust features and demonstrated just how easy it is to access and enjoy premium content across devices.
Project
Introductory Consumer Video
Client
HBO / Perception
Our Role
2D Animation
Blending sleek motion design with UI walkthroughs, the video positioned HBO GO as a seamless extension of the viewer’s entertainment ecosystem. The end result was a concise, consumer-facing piece that demystified the platform’s capabilities and encouraged exploration, whether on a tablet, smartphone, or TV screen.
