To support user adoption of the Chase Freedom App, Chase Bank partnered with GRAFX Co. to create a clean, intuitive animated walkthrough that explains the app’s core features and functionality. The goal: help users get the most out of their mobile banking experience from the very first tap.
Project
La Prairie – Skin Caviar In-store
Client
Estée Lauder
Our Role
2D & 3D Animation
We developed a streamlined, user-friendly animation that introduces key tools such as account management, reward tracking, payment scheduling, and transaction alerts. With a balance of clear UI visuals, smooth transitions, and approachable voiceover, the video simplifies onboarding and reduces friction for first-time users.
Designed for use across digital platforms, customer support tools, and retail banking channels, the piece highlights our team’s expertise in financial UX storytelling, ensuring that complex app functionality is communicated with clarity, consistency, and brand polish.
