At GRAFX Co., we’re committed to using creative storytelling to support causes that make a real difference. Our collaboration with Lead the Way, a charitable organization dedicated to the health and well-being of U.S. Army Rangers and their families, stands as a powerful example of design in service of purpose.
Project
Skylanders – Main Title Sequence
Client
Netflix / Perception
Our Role
3D Animation
As part of this pro bono initiative, our team created a series of motion graphics-driven videos that spotlight Lead the Way’s life-changing programs, from physical and mental rehabilitation to financial assistance and family support. These videos were designed to both honor the service of Army Rangers and raise awareness for the critical resources offered by the organization.
Working closely with the Lead the Way team, we ensured that every visual element, typography, transitions, pacing, and tone, reflected the strength, resilience, and dignity of the community they serve. The result is a series of heartfelt, visually compelling pieces that amplify the organization’s mission and help secure continued support for those who’ve sacrificed in service to our country.