Designing Time

Movado, the iconic Swiss watchmaker, has built a legacy on innovation, craftsmanship, and elegance. GRAFX Co. partnered with Movado to produce two distinctive visual narratives, each honoring different facets of the brand’s identity.

Project

Movado BOLD

Client

Movado / TAG Creative

Our Role

2D & 3D Animation

Swiss

In Swiss, we celebrated Movado’s heritage by embracing the bold red and white palette of the Swiss flag. Sharp transitions, clean type, and sleek watch photography drove home the message: precision born from tradition.

Butterfly

In contrast, Butterfly took a more ethereal, artistic approach. A stylized, abstract butterfly flutters through an ambient, dimensional space, disturbing smoke, light, and color as it passes. As it lands, the elegant shape of a Movado timepiece is revealed. This spot showcased the brand’s design-forward, fashion-centric persona, using surreal motion graphics to spark wonder.