Each week during the stock car racing season, Inside NASCAR delivers an hour of exclusive highlights, behind-the-scenes access, and in-depth analysis of one of America’s most beloved sports. From the pit lane to the podium, the show offers fans an insider’s view of the action both on and off the track.
To visually echo the program’s editorial depth, GRAFX Co. developed two complementary motion graphics systems, each offering its own distinct lens on the high-performance world of NASCAR.
Project
Broadcast Motion Graphics
Client
Showtime
Our Role
Style Frame Design, 3D & 2D Animation
Blueprint
The Blueprint style broke down the cars with precision and clarity, highlighting their engineering in a schematic, layered aesthetic that conveyed planning, structure, and mechanical expertise.
X-Ray
The X-Ray style peeled back the exterior to reveal a glowing, high-tech inner world, merging wireframes, overlays, and live-action footage to give viewers a cinematic look inside the heart of each machine.