What happens when German engineering meets Indian tradition? GRAFX Co.’s India-based VFX team helped answer that question in this playful and visually sharp spot for Volkswagen. The commercial reimagines the meticulous process of making Masala Chai, the beloved Indian spiced tea, as a feat of precision engineering.
Project
Volkswagen Ameo
Client
Volkswagen
Our Role
Production, Prost-Production, Visual Effects, 2D & 3D Animation
Through tight editing, crisp sound design, and clean, stylized VFX, the spot draws clever parallels between the care taken in crafting the perfect cup of chai and the engineering excellence behind every Volkswagen vehicle. From automated ingredient dispensing to calibrated boiling points, every element was orchestrated with the same attention to detail that defines Volkswagen’s global automotive standards.
