As part of the launch campaign for the Yunicorn smartphone by Yu Televentures, GRAFX Co.’s India-based VFX team, led by Creative Producer Rohan Shinde, helped bring the brand’s vision to life through a dynamic mix of live-action, 3D animation, and motion design. The Yunicorn phone was positioned as a feature-rich device offering premium quality at an accessible price point, requiring a campaign spot that felt sleek, stylish, and elevated.
Project
Yunicorn Mobile Phone
Client
Yu Mobile
Our Role
Post-Production, 3D Animation, Visual Effects
The commercial was filmed on a soundstage, with live-action elements serving as the foundation for a series of highly stylized visual effects sequences. GRAFX Co. contributed multiple polished VFX shots that seamlessly integrated with CG product animation, highlighting the design and performance features of the Yunicorn phone. The use of fluid transitions, layered motion graphics, and cinematic lighting helped create a visually compelling piece that reflected both the quality of the hardware and the youthful, energetic spirit of the brand.
