Treun House Atelier is a luxury sustainable fashion brand founded in 2020 with a mission to better the world through creativity, technology, and conscious design. Grounded in ethical sourcing, community empowerment, and philanthropic impact, Treun embodies a new era of fashion, one rooted in sustainability, innovation, and social responsibility.
Project
Fundraiser Fashion Show
Client
Treun House Atelier
Our Role
Production, Post-Production
During the 2022 Formula 1 Weekend in Austin, Texas, Treun hosted an exclusive runway event at the ultra-private Howard Social Club. Designed as both a high-fashion showcase and a charitable initiative, the event served as a fundraiser for Safe in Our World, a nonprofit championing mental health awareness within the gaming industry.
The night featured the debut of Treun’s Signature Collection, blending F1-inspired silhouettes with Scottish heritage aesthetics. With a live bagpipe ensemble setting the tone and professional models from Novelmodels™ bringing the collection to life, the show delivered a striking fusion of motorsport energy and elevated couture.
GRAFX provided full production and post-production support, working pro bono to bring this one-of-a-kind philanthropic event to life. Our team helped plan, organize, film, and deliver event content while proudly contributing volunteer hours to amplify Safe in Our World’s cause.
Blending sustainable fashion, motorsport culture, and meaningful community impact, this event stands as a standout example of how creative production can support purpose-driven storytelling.
