Honda unveiled the new Civic Type R on June 15th, 2023, at the legendary Intercity Istanbul Park circuit—a fitting stage for a car defined by performance, precision, and the brand’s rallying cry: “Soul Wins.” As guests explored the engineering behind the Type R and watched the vehicle tear across the track at full power, Honda partnered with GRAFX Co. and Capital Events to capture the excitement with cinematic quality.
Project
Soul Wins Launch Event
Client
Honda
Our Role
Production, Post-Production
Our team handled end-to-end production and post-production, filming the launch from multiple vantage points across the circuit, paddock, pits, and guest experience areas. High-speed action coverage, dynamic tracking shots, and on-site interviews were combined in post through polished editing, color grading, motion graphics, and sound design to create a striking visual narrative of the day.
