GRAFX Co. partnered with TAG Creative to create a fully 3D animated campaign spot for Movado’s BOLD collection, a line that embodies the brand’s signature minimalist elegance and forward-thinking design. Known for its iconic metallic dot at 12 o’clock and roots in both Swiss craftsmanship and modern American design, Movado needed a visual treatment that would capture its timeless aesthetic while introducing a bold, contemporary edge.
Project
BOLD Watch
Client
Movado / Tag Creative
Our Role
3D Animation
To bring this to life, we developed a fully CGI production, meticulously modeling, lighting, and animating the BOLD timepiece to emphasize its sculptural form, polished finishes, and sleek materials. Every detail was crafted in 3D to achieve a level of visual precision and style consistent with Movado’s luxury brand identity
