LIV Golf engaged GRAFX Co. to produce a high-impact commercial showcasing the latest features of the LIV Golf+ mobile app, designed to enhance fan interaction and personalization. The update empowers users to follow their favorite teams and players, view specific shots from any hole, and dive deeper into tournament moments like never before.
GRAFX Co. was tasked with developing a visual identity for the spot that stayed true to LIV Golf’s bold, premium design language while also generating energy around the app’s new capabilities. From concept through delivery, our team handled design frames, UI motion treatments, and full post-production.
Project
LIV Golf Plus App
Client
LIV Golf
Our Role
Motion Design
Any Shot Any Time
Inspired by LIV Golf’s progressive brand ethos, we crafted a commercial that seamlessly fused clean UI design, fast-paced editorial cuts, and dynamic 3D animation. Each scene was intentionally designed to reflect the precision and intensity of professional golf while highlighting the app’s intuitive navigation and powerful on-demand viewing features. The creative direction incorporated a premium, high-contrast visual palette aligned with LIV Golf’s established brand identity. Interactive screen mockups were used to demonstrate real-time shot selection capabilities, giving viewers a clear sense of the app’s functionality. To bookend the spot and provide visual continuity, we developed a custom 3D animation using the app icon as a central design element.
The final commercial was used across broadcast, digital, and in-app marketing platforms, helping amplify awareness of the LIV Golf+ app update ahead of major tournaments. By fusing storytelling, technology, and premium design, the piece positioned the app as an essential companion for fans seeking a deeper connection to the game.
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