During the 2009 U.S. automobile recall crisis, Mercedes-Benz chose not to focus on luxury or performance, but on safety. The brand launched Impact Experiences, a powerful video series highlighting the human side of innovation through real stories from drivers whose lives were saved by Mercedes-Benz’s advanced safety systems.
Project
Impact Experiences / Travego Launch
Client
Mercedes-Benz
Our Role
Production, Post-Production
Impact Experiences
GRAFX partnered with Mercedes-Benz to bring these stories to life, handling every step from editing, color correction, and post-production to the creation of a complete motion graphics and 3D package that visualized key safety features and the campaign’s digital platform. The initiative expanded into an interactive online community, inviting others to share their own life-changing experiences, uniting storytelling with technology to reinforce the company’s commitment to safety and trust.
Travego Launch
For the unveiling of the Mercedes-Benz Travego Euro 6, a legend in the Turkish luxury bus sector, GRAFX contributed to one of the brand’s most visually striking launch events. Produced at the Hosdere Bus Factory in Istanbul, the campaign combined live interpretive dance, kinetic sculpture, projection mapping, and fully animated stage visuals that told the Travego’s story of innovation and engineering excellence.
The show culminated with a dramatic live reveal of seven new Travego buses, synchronizing performance, light, and motion in a moment of pure theatrical impact. The campaign’s creativity and execution earned it the Best Launch Event Award, recognized by a jury of more than 80 senior industry executives and academics.
Together, these two campaigns showcase Mercedes-Benz’s ability to connect emotion with precision, and GRAFX Co.’s expertise in experiential storytelling, 3D animation, and high-end production design that elevate brand messages beyond the ordinary.
