GRAFX Co. partnered with Niantic and sister studio Dreamspace on the launch of NBA All-World, a groundbreaking augmented-reality mobile game that blends hoop culture with geolocation and social competition. While Dreamspace led the branding, UI/UX, and experiential design, GRAFX Co. was responsible for content creation, 3D animation, post-production, and campaign-ready motion assets, delivering high-impact visuals that extended across the game and its supporting media ecosystem.
Project
NBA All-World
Client
Niantic
Our Role
Production, Post-Production, 2D&3D Animation, and Visual Effects
From stylized in-game features to social-first campaign creative, GRAFX Co.’s work helped bring NBA All-World’s energy, style, and cultural resonance to life.
3D Animation & In-Game Features
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Initial Game Teaser: Crafted a fully animated 3D teaser that introduced NBA All-World’s tone and gameplay to the public.
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Epic Moments: Designed animated, stylized visual treatments that allowed users to share in-game highlights with high-energy effects.
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New Player Drops: Created animations to spotlight the arrival of new NBA players in the game, building excitement around each release.
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NBA All-World Awards: Produced visual content and animated elements for this unique, gamified awards feature celebrating player achievement and basketball culture.
Marketing, Social & User Acquisition Assets
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Graphics Package for UA & Social: Developed a flexible, brand-aligned graphics toolkit for use across paid media, social campaigns, and in-game promotions.
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Motion Assets for Campaigns: Delivered animated content for launch events, seasonal rollouts, and community engagement efforts across platforms.
- App Store Creative for Apple & Google: Designed and produced branded visual assets featured on the App Store and Google Play, optimized for discoverability and user engagement.
Editorial & Post-Production
“Where I’m From” Feature Series: Supported editing and finishing on this narrative-driven video series, which gave NBA players a platform to share their personal stories, backgrounds, and inspirations.
