To commemorate a decade-long partnership between Reebok and the NFL, the two iconic brands came together to reflect on how their collaboration reshaped the game, both on the field and in the culture. In partnership with Motive Media, GRAFX Co. was brought in to produce a video tribute capturing the evolution and impact of this alliance.
Project
Broadcast Graphics
Client
Reebok / NFL / Motive Media
Our Role
Post-Production, Visual Effects, 3D Animation
The spot features Kiefer Sutherland, shot on green screen and composited into a dynamic, stylized “hall of memories.” This virtual environment served as a timeline, tracing the journey from the early days of the partnership to its influence on athletic wear, branding, and fan engagement. The result is a cinematic celebration of two powerhouse brands charting the future of football together.